Tag Archives: production company

Demus – my visit to an established production company

21 Mar

Last week I was lucky enough to meet Nick Lowe, the founder and director of Glasgow based Demus Media, a well established production company in Glasgow with 18 years of independent radio production. Nick was kind enough to give me some advice and help about pitching radio feature ideas to the BBC, and about some of the challenges involved.

Nick’s advice probably came down to six main points.

1. It’s all about the idea. If you have a great idea, and are passionate about it, it won’t matter if you’re not a big established production company, because there is such a demand for good original ideas.

2. Try to find something – a story, a character, or a presenter – that they want, and that only you can deliver.

3. It’s intensely competitive. And Radio 4 is the toughest nut to crack.

4. Personal relationships matter. You need to be known, or become known, to the commissioning editors. (Although refer back to point 1.)

5. Persistence pays off. Nick has sometimes spent years pitching a story before he has got it commissioned.

6. Collaboration is important.

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